Cabin unites goods and their makers. It's a place which houses a collection of skilled craftsman, designers, their stories and their products. The brand story is based around the central / core of you or I: home. It's the place you feel most safe and comfortable. It's the place we all cherish.
'Verb' categories enhance the feeling of 'home', a relaxed layout makes the user feel at ease and the clear link between 'product' and 'maker' creates an effortless journey between the two, uniting goods and their makers.
A conceptual brand with on going development.
+ Brand, Design, Art Direction, User Experience
Brief - Creation, direction and execution of a responsive site, app and e-marketing campaign for the new digital lifestyle curation tool.
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Insiders is the ultimate digital tool to curate your lifestyle, using a library of trusted recommendations and personalised privileges all found in once place. Generated by a network of insiders with unrivalled local knowledge from charming eateries to bustling markets, users can access their Insiders content anytime, anywhere.
The website was designed to be scalable for large quantities of user generated content. As a tool for busy professionals and discerning users, it had to be streamlined, responsive and on-brand for a luxury audience. An Insiders app was created in line with the main website to allow users to easily access their recommendations and add their own while on the go.
The project also included art and digital direction for the Insiders branding, and associated assets for both B2B and B2C onboarding programmes.
Brief - The re-design of luxury brand Mulberry's ecommerce site.
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Working with digital Agency Poke, mulberry.com has re-designed and fully optimised for desktop, tablet and smart phone as well as made compatible for CMS platform Hybris. Functionality updates include intuitive search and navigation, responsive modular design, intelligent merchandising and simple one-page checkout.
The new site includes the ecommerce hub and two brand areas: one centred on the current collection and the Journal housing Mulberry's editorial content.
Brief - Create a digital tool to help Lancôme customers choose the right base routine personalised to their complexion.
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To coincide with the launch of a new Lancôme foundation this interactive tool aided online customers with choosing the right base routine for them when a store visit and consultation with a specialist was not possible. Via a series of questions customers were presented with a personalised routine, step by step tips on how to apply the product and a breakdown of how it complemented their specific skincare requirements.
Optimised to work with the high resolution of smartphone display, customers could choose the right shade of foundation for them by matching a selection of shades from their phone screen.
The project also included art direction for video and photography to produce content that assisted the launch of the e-tool.
Brief - Show video and social stream integration for London Fashion Week.
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An interactive experience created for Mulberry to allow the viewer to see products live on the catwalk and get real-time information on the products via Twitter.
Brief - The re-brand and optimisation of Mulberry's email communications.
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In tandem with the re-design of the Mulberry ecommerce site, mulberry.com email communications were re-branded and optimised to match the new look and feel of the site, and made responsive for all devices.
A selection of templates were created, based on a fluid and modular design to provide both consistency and flexibility throughout varied consumer-facing communications.
Brief - Bespoke design package to launch the limited edition Mulberry Willow collection.
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A bespoke hub showcased the product range and associated information using paralax design, with video and photo content. The launch was supported by bespoke digital ads for mobile and web platforms, as well as a dedicated global marketing email campaign.
Brief - A Mulberry initiative in collaboration with the UK government.
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A responsive educational site collating interesting facts about Britain. Categories and stories could be navigated via a live interactive map and users could add further nominations to be included within the map and photo gallery.
This was supported by a homepage and email campaign for mulberry.com. Invites to in-store events internationally were also created.
Brief - Mulberry Autumn Winter 2013 digital advertising campaign.
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To launch Mulberry's Autumn Winter 2013 collection, an impactful digital advertising concept used the brands season imagery and video to drive interaction with the brand.
A reader's attention was captured using animated assets and expanded to show key styles throughout the video. Multiple campaigns were created, and the reader was intuitively served the appropriate ad based on previous views.
Brief - Digital visual identity and art direction for the Mulberry's Spring Summer 2013 show.
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A complete visual identity based on the seasonal colour palette started pre-show with a teaser campaign across all Mulberry digital platforms. A wealth of on-the-day imagery was edited and curated for press use and relevant social and editorial promotion. Key visuals were chosen to tell the story from the show - from backstage to the catwalk.
Brief - Full redesign of L.K.Bennett ecommerce platform.
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The redesign included a re-platform to Hybris, and the site was visually updated with additional functionality, plus a new editorial magazine section. All related email communications were re-designed inline with the new site.