Brief - Create a digital tool to help Lancôme customers choose the right base routine personalised to their complexion.
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To coincide with the launch of a new Lancôme foundation this interactive tool aided online customers with choosing the right base routine for them when a store visit and consultation with a specialist was not possible. Via a series of questions customers were presented with a personalised routine, step by step tips on how to apply the product and a breakdown of how it complemented their specific skincare requirements.
Optimised to work with the high resolution of smartphone display, customers could choose the right shade of foundation for them by matching a selection of shades from their phone screen.
The project also included art direction for video and photography to produce content that assisted the launch of the e-tool.