Digital Advertising

Brief - Mulberry Autumn Winter 2013 digital advertising campaign.

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To launch Mulberry's Autumn Winter 2013 collection, an impactful digital advertising concept used the brands season imagery and video to drive interaction with the brand.

A reader's attention was captured using animated assets and expanded to show key styles throughout the video. Multiple campaigns were created, and the reader was intuitively served the appropriate ad based on previous views.