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London Fashion Week - SS13

Brief - Digital visual identity and art direction for the Mulberry's Spring Summer 2013 show.

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A complete visual identity based on the seasonal colour palette started pre-show with a teaser campaign across all Mulberry digital platforms. A wealth of on-the-day imagery was edited and curated for press use and relevant social and editorial promotion. Key visuals were chosen to tell the story from the show - from backstage to the catwalk.