Creative Direction, Interface & Visual Design
Insiders is the ultimate digital tool to curate your lifestyle, using a library of trusted recommendations and personalised privileges all found in one place.
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Generated by a network of insiders with unrivalled local knowledge from charming eateries to bustling markets, users can access their Insiders content anytime, anywhere.
The products Google stars meets Pinterest technology was developed by a tech start-up who brought me on to bring the product visually to life.
I was tasked with creating the entire UX/ UI of this incredibly useful and complex product including creative direction and digital design for the responsive website and IOS app.
Features I Love:
Working within this start-up for over a year was an exciting and memorable experience. Being part of a small team to create the user experience, constantly reiterating and adding new features in a fast-paced environment was something I thrived off.
User journies and features including but not exclusive to onboarding, discovering new places, and adding them to your own profile. Creating your own guides and sharing them. Following others, brand profiles, place pages, user adding their own recommendations and tips, filter and map view.
IOS App:
The Site:
A users guide to Barcelona
Discovering new recommendations
Place page
Who to follow
Brand profile
Onboarding
Map view