Art Direction, Interaction & Visual Design
Lancôme - Complexion Finder. A digital tool to help customers find their personalised base make-up routine.
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What’s the Story
To coincide with the launch of a new Lancôme foundation this interactive tool aided online customers with choosing the right base routine when an in-person consultation with a specialist was not possible.
Via a series of questions customers were presented with a personalised routine, step by step tips on how to apply the product and a breakdown of how it complemented their specific skincare requirements.
After being taken through a set of questions, customers are provided with their individual base routine, where they have the option to add to basket, and watch personalised videos.
Product Art Direction
With special thanks to Meri Media Agency