Concept & Art Direction
A campaign shoot that celebrates the superpowers of Saje Wellness, and redefines a new elevated look and feel.
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I had the exciting opportunity of being tasked with giving much-loved Canadian wellness brand Saje a fresh look and feel through their campaign photography.
Nature’s Superpower, bottled.
Behind the brief
Saje makes 100% natural plant-based products that power every aspect of your life. They prioritize pure and clean ingredients that have the ability to soothe ailments, calm the mind, and invoke feelings of joy.
The brand has a collection of best sellers; products like Peppermint Halo which has a cult following of its own. The brief was to celebrate these products; and shine a light on them and the benefits they have, while also engaging their current customer base to gift Saje to their loved ones.
The Big Idea
Saje formulas have the potential to create a real shift in our health and reveal the wellness within, bringing out our balance, amplifying our joy, reinforcing our calm, and igniting our energy. This campaign establishes Saje products as the catalyst for bringing out the best in us and our loved ones.
100% natural formulas that activate the wellness within.
Art Direction
The art direction speaks to the power and potential that exists within the bottle and spotlights these core, life-changing formulas in beautiful still-life scenes. An inner glow radiates through the glass amber bottle, as they are heroically situated either balanced or settled within natural elements. We used coloured gels to create unique background scenes that speak to the energy and feeling that that product gives you.
100% natural ingredients. Effortless routines. Tangible results. That's the gift of Saje.
Messaging
Supporting messaging speaks to the benefit in the bottle, hinting at its potency and possibility.
Pass on the Power of Instant Relief
Share the warm-to-cool sensation of fast-acting Extra Strength, our strongest natural pain reliever in our biggest roll-on.