Art Direction

Sport & Fitness

Some of my favourite shoots and memories.

It’s 5:30am, we’re on the side of a mountain in California, and it’s sunrise. Two runners are doing sprints up and down the crest of the mountain; followed shortly by the photographer.

Me: “err, sorry, can you do that again please.” 🙈

 

Supporting video for product launch

Social cut for the collaboration between lululemon and SoulCycle.

 
 
 
 

With special thanks —

I work with great bunch of photographers globally. Selects above include:

Mary Rozzi / Thompson Chan / Jeremy Jude Lee / Mitch Duncan / Brand Torchia

Please contact me for specifics.

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lululemon x Francesca Hayward - Art Direction, Identity & Execution

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Toast A/W18 Campaign - Prop & Set Styling