Hi, I’m Katie - an Art Director and Maker.

I create beautifully crafted, emotion-driven work. I’m obsessed with the art of the hand-made. I want to work with people who share my passion for creating a deeper connection between people and planet.

Client portfolio includes:
Lululemon
Mulberry
COS
Saje Wellness
Toast
Jimmy Choo
Lancôme
Moët Hennessy
Puma

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Contact:
katie@kraftedspace.com

After more of a CV? See my LinkedIn

Services Offered:
Art Direction
Brand Strategy
Photo & Film
Branding Identity
Brand Experience
Editorial Design
Event Design
Packaging
Web & Social
Set Design & Styling
Team Leadership

I have 15+ years of experience working for global luxury, fashion and lifestyle brands. After starting my career in my home town of London, UK, the bohemian Pacific Northwest was calling, so I made the jump in 2014 working firstly in Los Angeles at a tech startup before settling (for now) in Vancouver, in beautiful British Columbia.

Tenures spent in-house at global brands including lululemon and Mulberry, I have expertise in leading teams in creating successful marketing campaigns, brand stories and brand firsts. I’ve also worked within agencies across multiple clients, and am currently freelance. Conceptual and strategic thinking are strengths of mine, along with film and photo direction and execution.

I am currently available for freelance and international collaboration, with a focus on empowering ethical fashion and conscious consumerism.

Nice to knows…

  1. I’m happiest when on set surrounded by the camaraderie of the crew,

  2. I’ve got my WSET level 2 in wine and spirits, 

  3. I love a pub (and miss them living in Canada),

  4. I am fascinated by Auyveda. Anyone else? I went here in Kerala in 2019, and it's the form of wellbeing that speaks to me most,

  5. I’m obsessed with the art of the hand-made and have made a series of heirlooms you can shop

Whether ceramics, textiles, wood work, painting, cooking;—I love making with my hands. I believe it has benefits to both our personal wellbeing and the planet’s. Sitting down, slowing down and concentrating on one task can be seen as a form of meditation; lowering stress levels and improving moods and focus. I started Krafted in 2014 to establish a place where we can all take time out of our day and find joy in the ‘back to basics’ simplicity of hand-making, and creating things that make us smile. Appreciating the art of the hand-made empowers a more sustainable life which, in turn, is kinder to our planet.